Facebook Fundraising and the Possibility of Non-Profits
A reliance upon grants and the reality of a shrinking pool of money have created a 'can't fail' mentality for non-profits. If a program is funded via a grant and the non-profit reports the funded program as a failure, the funder will most often had opted somewhere else: find a successful program to fund. A cycle of waste develops as non-profits decide to report only successes, for fear of losing the money. In the end, broken programs receive money while potentially successful programs take a seat on the shelf and gather dust.
Innovations in non-profit fundraising techniques have helped non-profits succeed when others failed even while traditional revenue streams have dried out. Social networking spaces like Facebook could make the threat of raising money a great deal easier by spreading your fundraising goals over a larger pool.
With more than 677 million users worldwide and Facebook fundraising searches up 85%+ the Facebook community is definitely an incredibly fruitful space to get your message out and attracting donors. You are able to share links for your fundraiser on your friend feed, message or email your pals directly, participate in groups and much more to achieve exposure and lift money and supporters for your cause.
Facebook fundraising is an extremely simple process that can oftentimes be covered with minimal staff, allowing your resources to visit towards creating truly successful programs.
And when your pals are informed of the good you do they can act as a bullhorn, letting much more people learn about what you are doing. Your message can easily hop on the exponential bandwagon in short order go viral. Very quickly you could have people from around the world reaching out and helping fund your cause.
Boiled down to the essence non-profit fundraising is all about recognizing a cause, developing a message around that cause and getting that message to the people who can best support you in affecting positive change around that cause.
More eyes = more visitors = more supporters = more donations!
The laws of probability take presctiption your side whenever a platform can potentially reach an audience of 677 million users.